The Modest Merchant
Piedmont Franco Ceste, having finished his own academic studies, went back home to join his father Pierguido and learn to look after the family winery. The Ceste family winery, found in the municipality of Govone in the province of Cuneo, has been around for generations but it wasn’t really until the mid 90’s that the winery started looking upwards and outwards. During the Barolo boom they quickly and efficiently started to export their wines as well experimenting with their styles, practices and wines by introducing new non-indigenous grapes varieties, experimenting with grafting and late harvests. Picking just a touch later than some, the wines of the Ceste company are characterized by the right sugar and alcohol content and a good fixed acidity.