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The Modest Merchant
London, E2


@modestmerchant
office@themodestmerchant.com


clients

Ad Hoc

28 Edge St, Manchester M4 1HN

0161 241 3543

Website

Manchester based wine shop turned bar. Personally curated range of ancient, classic, modern or low intervention wine

Akoko

21 Berners St, London W1T 3LP

020 7323 0593

Website

Combining the freshest seasonal local produce with vivid aromas and authentic spices, Akoko offers a unique window on the still relatively unknown cuisine of West Africa.

Albion Wine Shippers

56 Lamb's Conduit St, Holborn, London, WC1N 3LW
020 7242 0873

Andrew Edmunds

46 Lexington Street, London,

W1F 0LP

0207 437 5708

Website

 

 

Anglothai

22-24 Seymour Pl, London W1H 7NL

@anglothai

Website

Debut restaurant from husband and wife team John and Desiree Chantarasak. Combining the bold flavours of Thailand with the best of British ingredients.

Atomeca

1B Deansgate, Owen St., Manchester M15 4YB

0161 989 6624

Website

All-day European drinkery with a selection of teas, coffees & pastries in the morning, with tapas style small plates & an extensive wine list in the evening

 

Bistro Twelve Twenty

34 The Broadway, Amersham HP7 0HJ

01494 721827

Website

Sharing plates and locally sourced ingredients with casual yet knowledgeable service. Headed by chef Mark Durman

Bistrotheque

23-27 Wadeson St, London E2 9DR

020 8983 7900

Website

Located in an unmarked warehouse somewhere between Bethnal Green & Hackney. A vibrant downstairs bar, a low-lit dining room upstairs. 

Bottle and Rye

404-406 Market Row, London SW9 8LD

Website

A little wine bar in the middle of Brixton village, inspired by Parisian bistro culture. A quick lunch or a long dinner with an ever-changing list of minimal intervention wines 

Brunswick House

30 Wandsworth Rd, London SW8 2LG

020 7720 2926

Website

Grade II* listed Georgian mansion. A celebrated restaurant & venue for hire with antique-filled rooms.

Brutto

35-37 Greenhill Rents, London EC1M 6BN

020 4537 0928

Website

A boisterous trattoria serving Tuscan classics with an all-day bar, low lighting and lively music. £5 negronis & a sleek wine list

Bubala

65 Commercial St, Spitalfields, London, E1 6BD

020 7392 2111

Website

Café Cecilia

32 Andrews Rd, London E8 4FX

020 3478 6726

Website

Simple seasonal sharing plates by Max Rocha in an open dining room space with art work adorning the walls. Canalside by Cambridge Heath.

Carousel

71 Blandford St, Marylebone, London W1U 8AB
020 7487 5564

Cinder Belsize Park

66 Belsize Ln, Belsize Park, London NW3 5BJ

020 7435 8048

Website

Born out of a love of cooking with fire, whether meat, fish or otherwise. Wine list ranging from premier cru classics to new wave natural. Now with two sites 

Cinder St. John's Wood

5 St John's Wood High St, London NW8 7NG

020 3667 8500

Website

Born out of a love of cooking with fire, whether meat, fish or otherwise. Wine list ranging from premier cru classics to new wave natural. Now with two sites 

Clipstone

5 Clipstone St, London W1W 6BB

020 7637 0871

Website

Fitzrovia based neighbourhood restaurant from the team behind Portland and the Quality Chop House. Taking inspiration from Parisian bistro culture and Mediterranean cooking, with a seasonal wine list

Crystal Palace Wine Club

44 Anerley Hill, London SE19 2AE

07921 711108

Website

Crystal Palace Wine Club is a start-up wine brand based in South London running events/tastings, a wine & cheese shop, an online wine delivery service, a local wine subscription & more

Culver + Nelson

182 Upper Richmond Rd W, East Sheen, London SW14 8AW

07590 355254

Website

Deli by day, restaurant by night. Led by seasonal produce 

D Grande

132 Chiswick High Rd, Chiswick, London, W4 1PU

020 3667 7257

Website

Deli by Dirty Crunch

290 Lower Addiscombe Rd, Croydon CR0 7AE

Website

A deli and social eatery created by two sisters, featuring homemade sandwiches, pastries, coffee and wine

Fallow

10 Heddon St, Mayfair, London,

W1B 4BX

07785 937900

Website

Finley's

297 Hoxton St, London N1 5JX

Website

Wine bar from Sia Smith, shining a light on woman-made businesses and celebrating the diversity of the local community. From breweries to winemakers. A great place for a weekend snack, too 

Flat Earth Pizzas

288 Cambridge Heath Rd, London E2 9DA

020 7998 6556

website

Creative meat-free pizzas that are kind to the planet. Pizzas in East London made with produce from exceptional suppliers. Heritage grain dough.

 

Forza Wine

The Rooftop, 133A Rye Ln, London SE15 4BQ

020 7732 7500

Website

Laid-back bar offering cocktails, small plates & city views, plus terrace dining.

Four Cats Bar

The Studios, Royal Well Pl, Cheltenham GL50 3DN

07576 348181

Website

Bar & bottle shop, drinks & merch. With an aim to bring top-quality, sustainable drinks to Cheltenham. A space for everyone, without any fads or gimmicks.

Goat on the Roof

1 Bridge St, Newbury RG14 5BE

01635 580015

Website

Goat on the Roof is a British Tapas Restaurant and Wine Bar in the heart of Newbury, West Berkshire. Owned and run by restaurateur Patrick Vaughan-Fowler

Good as Gold

209 Mantle Rd, London SE4 2EW

@goodasgoldldn

Website

A specialty coffee shop located in Brockley, London...

With a second site now open, inside Knees Up, Hackney

 

 

 

Goodman Restaurants

Mayfair, City & Canary Wharf

Website

Goodman is a uniquely British interpretation of a New York grill, offering the best beef from both sides of the Atlantic

Grocery Post

269 Archway Rd, London N6 5BT

020 3770 5216

Website

Design-led, neighbourhood hangouts selling groceries with a cult following, undiscovered products and exclusive brands developed in-house

Jerome's

391 Brockley Rd, London SE4 2PH

07789 487804

Website

A local wine bar from industry veteran Jerome. Featuring over 200 different fine wines and new wave natural producers. Locally sourced items. From bread, to bottled cocktails, to cheeses and cured meats

KOL

9 Seymour St, Marylebone, London W1H 7BA
020 3829 6888
Website

Kentish Town Stores

230A Kentish Town Rd, London NW5 2AB

07928 237555

Website

An independent coffee shop, wine bar and lifestyle store with an event space.

Kerb Wine

04 Henry St, Ancoats, Manchester M4 5DD

Website

A neighbourhood natural wine store and bar in Ancoats, Manchester. With regular events, supper clubs & celebrations

Kitchen Party

Unit 16, Parkside Business Estate, SE8 5JB

Website

Farm to Fork catering company based in Deptford, South London providing catering & event planning for weddings, corporate events & private parties.

 

Kvadrat

10 Shepherdess Walk, London N1 7LB

020 7324 5555

Website

Kvadrat is a Danish textile company that produces and supplies textiles and textile-related products to architects, designers and private consumers

Lady of the Grapes

16 Maiden Ln, Covent Garden, London, WC2E 7NJ

020 7836 4152

Website

Levan London

12-16 Blenheim Grove, London SE15 4QL

@levanlondon

Website

A convivial restaurant in Peckham, with a warm atmosphere serving modern European food with seasonal ingredients for lunch and dinner.

Little Louie

14 Ash Ave, London SE17 1GQ

020 7703 7549

Website

The latest project from Walworth Road's Louie Louie and is open seven days a week. Cafe by day, wine & cocktail bar by night

Little Scarfs

17a Lower Hillgate, Stockport SK1 1JQ

@little_scarfs

Fresh pasta and natural wine bar. Culinary studio

Llewelyn's

293-295 Railton Rd, Brixton, London, SE24 0JP

020 7733 6676

Website

Louie Louie

347 Walworth Rd, London SE17 2AL

020 7450 3223

Website

Coffee & contemporary food by day meets cocktails, natural wines & local beers + hifi music & chefs in residence by night.

Lulu's

291 Railton Rd, London SE24 0JP

020 7733 8012

Website

A café and deli by day, a wine bar with small plates by night. Candlelit wine bar from Llewelyn's 

Lupins

66 Union St, London,

SE1 1SG

020 3908 5888

Website

A casual neighbourhood restaurant in Borough serving seasonal sharing plates & natural wine

Lyons

1 Park Rd, Crouch End, London,

N8 8TE

020 8350 8983

Website

Mambow

78 Lower Clapton Rd, Lower Clapton, London E5 0RN

@mambow_ldn

website 

"Malaysian Heat + Juicy Wines"

Matilda's Bar

Unit 4B, Matilda’s Bar, Bishops Walk, Cirencester GL7 1JH

@matildas_ciren

Run by Harry Lodge and Alex McKay. Coffee from studio roasters along with natural wines, local beers, cocktails and seasonal small plates

Milk Bar Reading

8 Merchants Pl, Reading RG1 1DT

@milkreading

Website

Artisan spirits, local craft ales, cocktails using the best ingredients available, great music, stand up comedy nights & regular tastings

Moro

34-36 Exmouth Market, London EC1R 4QE

020 7833 8336

Website

Moro draws influences from Southern Spain, North Africa and the Eastern Mediterranean including the island of Crete, where Head Chef Marianna Leivaditaki grew up and worked in her family’s fish restaurant.

NEST

374-378 Old Street, EC1V 9LT

07769 196972

Website

Intimate restaurant recently moved from Hackney to Old Street, with a tasting menu that revolves around a seasonal ingredient or protein. With a rotating wine pairing to boot

Oren

89 Shacklewell Ln, Hackney Downs, London, E8 2EB

020 7916 6114

Website

Outlaw's (New Road)

6 New Rd, Port Isaac PL29 3SB

@outlawsnewroad

Website

Exploring Cornwall’s bounty from coast to field. Seafood of the highest quality, served simply in homage to Cornish waters.

Paradise

61 Rupert St, London W1D 7PW

Website

Contemporary Sri-Lankan dishes based on family recipes influenced by Portuguese, Malay, South Indian and Dutch cuisine. 

Pasero

120a W Green Rd, South Tottenham N15 5AA

020 7504 0625

Website

New community-focused café, restaurant & wine bar serving everything from coffee & pastries to skin-contact wines & seasonal dishes 

 

People's Wine

73 Dalston Ln, London E8 2NG

@peopleswinedalston

Website

French focussed wine bar and bottle shop, specialising in low intervention wines from independent producers

Pluma Restaurant

18 High St, Amersham,

HP7 0DJ

01494 728383

Website

Post Provisions

Horwood House, High Street, Newnham on Severn GL14 1EQ

07838806719

Website

Post is a bottleshop and restaurant with a blackboard menu of seasonal dishes from chef Frederick Page

Queen of Cups (Glastonbury)

10-12 Northload Street, BA6 9JJ

01458 831255

Website

17th century coaching inn, turned modern Middle Eastern restaurant created by the talented Executive Chef and founder Ayesha Kalaji.

Roe

5 Park Dr, Wood Wharf, London E14 9GG

@roerestaurant

Website

Modern and spacious restaurant in the heart of Wood Wharf from the trio behind the critically-acclaimed sister restaurant Fallow St James's and FOWL

Rogues

460 Hackney Rd, London E2 9EG

020 3737 3690

Website

An intimate little restaurant serving excellent, globe-spanning small plates from a pair of former Galvin La Chapelle chefs

Rondo La Cave at The Hoxton

199-206 High Holborn, London WC1V 7BD

020 7661 3040

Website

A new wine bar, pop-up space, incubator kitchen and store with banging wines and snacks - the place where you stop by for ‘one drink’ and end up staying the whole night.

Rons

135a Rye Ln, London SE15 4ST

Website

Serving a range of sweet and savoury goods, cold drinks, local beers and all Coffee House Classics

Saltine

11 Highbury Park, London N5 1QJ

@saltine.london

Website

A modern neighbourhood restaurant offering seasonal, contemporary cooking in a smart, stylish space. Opened late 2023 by Mat Appleton and Jess Blackstone (founders of Fink’s)

South London Louie

67 Peckham Rd, London SE5 8UH

020 7207 2524

Website

Situated inside the South London Gallery. Their fourth venue, featuring strong coffee, baked goods, cocktails & natural wines

Straker's

91 Golborne Rd, London W10 5NL

020 3540 8727

Website

Found in the heart of Notting Hill's bustling Golborne Road, a hub of cultures & culinary delights. Thomas Straker's first restaurant

Tap & Bottle

64 Union St, London SE1 1SG

020 3179 2906

Website

London Bridge's own, two-storey wine bar; inside the historic Grade II listed Devonshire House

Tendril

5 Princes St, London W1B 2LQ

@tendril_kitchen

Website

A (mostly) vegan kitchen... Retro-chic restaurant dishing up vegan & vegetarian dishes, plus cocktails, beer & wine

The Ciderhouse E7

Archway 435, Avenue Rd, London E7 0JN

@theciderhouse_e7

Website

The Culpeper

40 Commercial St, London E1 6LP

@theculpeper

Website

A pub with rooms... and a rooftop. 

The Frog

34-35 Southampton St, Covent Garden, London,

WC2E 7HG

020 7199 8370

Website

The Grocery Wine Vault

52-54 Kingsland Rd, Hackney, London,

E2 8DP

020 7739 0105

The Holland

25 Earls Ct Rd, London W8 6EB

020 4599 1369

Website

Family & dog-friendly pub just a stone’s throw from Holland Park. Specialising in British ingredient-led sustainable cuisine, serving a seasonal, regularly-changing menu

The Jane Eyre

60 Beech Rd, Chorlton-cum-Hardy, Manchester M21 9EG

0161 881 0005

Website

Slap bang in the middle of Chorlton, this new space serves up innovative cocktails, serious food & community vibes 

The Little Wine Shop

34b Kersley Rd, Stoke Newington, London, N16 0NH

020 7275 8858

Website

Store: Little in sq. ft, not in their offering. Sebastian is the friendly super knowledgeable neighbourhood wine merchant everyone wants. Original, exciting wines for all. 

The Omni Collective

24A Peckham Rye, SE15 4JR

020 7450 6347

Website

Plant-based kitchen, cocktails and natural wine in the heart of Peckham Rye. 

The Roasting Shed

322 Hornsey Rd, Finsbury Park, London N7 7HE

020 7272 4681

Website

Small roaster serving responsibly sourced coffee with an espresso bar in Finsbury Park and also in Hackney Bridge 

The Swamp at DEYA

Unit 33/34, Lansdown Industrial Estate, Gloucester Rd, Cheltenham, GL51 8PL

@deyaswamp

Website

DEYA beers, fresh FOUR CATS cocktails, and natural wines. A brand-new kitchen provides amazing plates to accompany the drinks.

The Water House Project

1 Corbridge Cres, London E2 9DT

Website

A restaurant, supperclub and at-home fine dining experience based in Bethnal Green, East London, run by Michelin Star chef Gabriel Waterhouse.

 

The Winemakers Club

41a Farringdon St, London EC4A 4AN

020 7236 2936

Website

Wine shop, bar & importer based in the bare-brick vaults of Holborn Viaduct, offering select international bottles and sharing plates.

Toklas

1 Surrey St, Temple, London WC2R 2ND

020 3930 8592

Website

Mediterranean menu focused on fish and vegetables, and is open for lunch and dinner, Tuesday - Saturday.

Tottenham Wine

1A W Green Rd, South Tottenham, London N15 5BX

020 8802 8665

Website

Craft beer and specialist wine shop stocking drinks from London, the UK, Europe, USA and beyond. With have over 1500 drinks

Tribe Time

357 & 359 Garratt Lane, London SW18 4DY

020 8259 6581

Website

Both a Soft Play space for kids and a café serving all kinds of coffees, salads, pastries and sweet treats in a welcoming environment 

Trullo

300-302 St Paul's Rd, London N1 2LH

020 7226 2733

Website

Daily changing Italian inspired menu in the middle of Islington. Fresh hand-made pasta and a charcoal grill are the counterpoints of the menu

Vin A Go Go

Website

Wines from small producers using sustainable farming methods, organic, biodynamic and low intervention principles, including a great selection of wine boxes and gifting solutions.

Vincognito

43 Howards Ln, Greater, Putney, London

SW15 6NX

07747 012 251

Website

Whyte's

Unit 3, 143 Mare St, London E8 3RH

@whytesrestaurant

Website

Open kitchen space in Hackney with a monthly changing menu.

Wilson's

77 Ladywell Rd, London SE13 7JA

@wilsonslondon

Website

Neighbourhood restaurant in Ladywell founded by Chef Henry Freestone with Alina & Joel Falconer, owners of Oscar's coffee shop just across the road

Yardarm

238 Francis Rd, London E10 6NQ

Website

A family run independent café, bar and provisions shop in Leyton, East London. Serving wine, beer, bread & many other essentials