* FREE DELIVERY over £100 | Order by Tuesday 12PM for same week delivery *


Alex Percy
The Modest Merchant
London, E2




Mon, Mar 22, 21

66 Belsize Ln, Belsize Park, London NW3 5BJ

xxx xxxx xxxx


Bottle 'n' Jars

Mon, Apr 05, 21

82-92 Great N Rd, London N2 0NL

020 3714 8380


Wharf Street Wines

Mon, Mar 22, 21

16 Wharf St, Greenwich, London SE8 3GG

07795 384761



Mon, Mar 22, 21

Pavilion on The Corner, White's Row, London E1 7NF

020 7247 1173



Wed, Mar 17, 21

194 Wandsworth Bridge Rd, Fulham, London SW6 2UF

020 7736 7169


Culver + Nelson

Thu, Apr 02, 20

MMBH20 | The Modest Merchant Wine Bond 2020

Wed, Mar 25, 20

2020 Bond Deadline : Friday 3rd April

Sign up here

When I launched The Modest Merchant, in late summer 2018, 106 people signed up and bought a £500 Wine Bond. Last month their bond matured and they started to receive their wines.

Over the year they were invited to four seasonal tastings, a chance to taste my 60-strong starting portfolio of FR.IT.ES. wines. Along the way there were seasonal case offers, restaurant partnerships and a welcome limited edition Modest Merchant corkscrew.

But that was then; and this is now....


Your £500 MM Bond remains the same, where you will receive:

  • MMixed cases at up to 30% less than RRP, at three different quality levels, delivered nationwide in 2021.
  • An invitation to 4 seasonal MM Bondholder Tastings.
  • This year's Modest Merch: The M O D E S T t-shirt

with the following additions this year:

  • 10% discount off all non-Fine wines bought from my NEW online shop
  • Priority access to my limited stock Fine Wine Shop


The MMixed cases (at c. 30% less than RRP) are available at 3 quality levels:

  • BOND 1 – 12 bottles
    Wines for laying down for at least a year or two.
2019 brought you: 3 x Cote-Rotie 2016, 3 x Condrieu 2018, 3 x Gevrey-Chambertin 2016 and 3 x Malanotte 2013 (Marzemino from Veneto)
Delivered in its entirety in February 2021

  • BOND 2 – 24 bottles
    Wines that are for drinking now and for 3-4 years time.
2019 brought you: a mix of village Burgundy, old-vine Verdejo, white Rousillon, single vineyard Alsatian Riesling, Catalan Syrah, Venetian Bordeaux blends and a few others..
12 delivered in February 2021; 12 delivered in July 2021

  • BOND 3 – 36 bottles
    Wines that are drinking now but won't really benefit from ageing
2019 brought you: a mix of juicy Italian reds, soft Languedoc whites, aged Roble Rioja, crisp Penedes whites & no sulphur Carignan...
24 delivered in February 2021; 12 delivered in July 2021

With the window for buying a bond closing on Friday 3rd April, now is the time to get on board.

If you have any questions whatsoever don't hesitate to get in touch on hello@themodestmerchat.com or give me a call on 07865079876.

Hope to get you involved for the year ahead

The Modest Merchant