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Artisan wines, from vineyard to glass

Our approach is simple. We partner with small, artisan wineries to bring their wines and their stories exclusively to the UK. When you see one of our bottles, you’ll know exactly where it’s come from.

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Our wines

From modern classics to original styles and wines from forgotten grapes and regions, we seek bottles with bright fruit, balance and a true sense of place. We’re proud to stand behind every wine and every winemaker we work with.

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Our winemakers

Discover over 40 under-the-radar winemakers from across France, Italy, Spain and the UK. From rising talents to fifth-generation estates refining tradition with modern, sustainable practices. Wines that stay true to their land.

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Our curated Mixed Cases

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Bordeaux Trio

Explore the alternative side of Bordeaux with three reds from two of our new winemakers. Two bottles of each.

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Bright & Juicy Reds

6 reds packed with juicy, fresh fruit characters, soft tannins and mouth watering acidity. These wines are also delicious when chilled. Free delivery!

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FR.IT.ES

6 carefully selected wines, including 3 whites & 3 reds, from France, Italy & Spain.

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Light & Fresh Wines

Explore the alternative side of Bordeaux with three reds from two of our new winemakers. Two bottles of each.

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Low & No

6 reds packed with juicy, fresh fruit characters, soft tannins and mouth watering acidity. These wines are also delicious when chilled. Free delivery!

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Le Grand FR.IT.ES

6 carefully selected wines, including 3 whites & 3 reds, from France, Italy & Spain.

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The story of The Modest Merchant

The Modest Merchant (est. 2018) is a London-based wine merchant specialising in importing exciting, accessible wines from small, responsible winemakers into the UK.

Journal

'Le Tete Nouveau' Beaujolais Nouveau 2025

Cosima Bassouls' inaugural Beaujolais Nouveau, and it's received some stunning reviews. 

Buy Tickets - The Modest Retail Christmas Tasting 2025

Wednesday 3rd December at The Winemakers Club in Farringdon. Open to the general pubic for the very first time.