Artisan wines, from vineyard to glass
Our approach is simple. We partner with small, artisan wineries to bring their wines and their stories exclusively to the UK. When you see one of our bottles, you’ll know exactly where it’s come from.
November Recommendations
Our wines
From modern classics to original styles and wines from forgotten grapes and regions, we seek bottles with bright fruit, balance and a true sense of place. We’re proud to stand behind every wine and every winemaker we work with.
Our winemakers
Discover over 40 under-the-radar winemakers from across France, Italy, Spain and the UK. From rising talents to fifth-generation estates refining tradition with modern, sustainable practices. Wines that stay true to their land.
Latest Arrivals
Our curated Mixed Cases
Bordeaux Trio
Explore the alternative side of Bordeaux with three reds from two of our new winemakers. Two bottles of each.
Bright & Juicy Reds
6 reds packed with juicy, fresh fruit characters, soft tannins and mouth watering acidity. These wines are also delicious when chilled. Free delivery!
FR.IT.ES
6 carefully selected wines, including 3 whites & 3 reds, from France, Italy & Spain.
Light & Fresh Wines
Explore the alternative side of Bordeaux with three reds from two of our new winemakers. Two bottles of each.
Low & No
6 reds packed with juicy, fresh fruit characters, soft tannins and mouth watering acidity. These wines are also delicious when chilled. Free delivery!
Le Grand FR.IT.ES
6 carefully selected wines, including 3 whites & 3 reds, from France, Italy & Spain.
The story of The Modest Merchant
The Modest Merchant (est. 2018) is a London-based wine merchant specialising in importing exciting, accessible wines from small, responsible winemakers into the UK.
Bestsellers
Journal
'Le Tete Nouveau' Beaujolais Nouveau 2025
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Buy Tickets - The Modest Retail Christmas Tasting 2025
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